In regards to the advances in social media, Kodlick insists these new media outlets are just another tool in the communications toolbox, citing that if the Facebook population was a nation, it would be the third largest in the world. Considerably, that is a lot of people communicating and sharing information on one platform.
Kodlick defines “soft power” as the conceptual link to forming partnerships by using all communication abilities to bring facts to the global community, and points out that “Congress can make a General, but communications can make a Commanding General”. We must harness the power of innovative communication and change how we use it, because the enemy is doing just that.
No comments:
Post a Comment