Wednesday, June 9, 2010

Air Force Marketing Goes High Tech

June 9, 2010

Technology is front and center in the new outreach efforts of the Air Force and Army. From "sci fi" TV ads to game systems at kiosks and displays, the services are using eye-catching techniques, according to this UPI report.

Col. Michael Tillema, Air Force Recruiting Service's strategic marketing and communications division chief, said, "Technology changes the way we fly, fight and win, and by using cutting-edge technology like augmented reality, the Command Center Alpha tour is able to illustrate the high-tech nature of the Air Force."

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